"Crazy Eddie: His prices are insa-a-a-ne!"
Description: Commercial alter ego of stereo electronics king, Eddie Antar who sold stereos, televisions and the like for the “Crazy Eddie’s” electronics stores where prices are “Insaaaaaane!”
Antar opened his first store on Kings Highway in Brooklyn when he was 21 years of age. His stores were a success because of their cheap prices, low overhead and aggressive marketing which guaranteed that they would not be undersold, giving customers 30 days to demand a rebate if they found the same merchandise offered at a lower price.
When it came time to advertise the Crazy Eddie’s stores, Eddie Antar, a small, shy, reclusive businessman instead chose to hire pitchman Jerry Carroll to be his on-air persona. Jerry Carroll began live readings of the Crazy Eddie ads in New York on WPIX-FM in the mid 1970s and soon, his maniacal, wild-eyed pitchman style was highly imitated.
His characterization was parodied on a HBO comedy skit on NOT NECESSARILY THE NEWS which featured “Crazy Ollie,” an Oliver North look alike.
Note: In the film UHF (1989) John Cadenhead as car salesman Crazy Eddie says, “If nobody comes down here and buys a car in the next hour, I’m gonna club this baby seal. That’s right. I’m gonna club this seal to make a better deal. You know I’ll do it, to, cause I’m crazy.”
See also Nicknames - "Madman Muntz"